Monday, September 15, 2008

Assignment 1

After brainstorming about the creative elements and informative content of various websites, I've compiled the following list of five that I find to be appealing and affecting and also what elements some of them could benefit from.

http://www.nymag.com/ This is the website for New York Magazine. At first, the site may appear extremely busy because most of the information covered in the magazine is on the front page, similar to The New York Times homepage. After a visit or two, it seems less overwhelming and the reads are worth it. The articles cover topics from fashion to politics to art and the writing is witty yet intelligent. The site and topics are appealing to a fairly large demographic, roughly 20-50 year olds, with blogs and articles about entertainment, economics, fashion and politics in a not-overly-political tone (I enjoy the articles for the most part and I'm not big on politics in general). The photography and graphics are also usually pretty interesting within the articles and on the homepage as well. To me, the site has a cool vintagey sort of feel, artsy in a comic book-like way.

http://www.feedyoursoulbusiness.com/ Feed Your Soul is a New Jersey based homebaked cookie company. The website has a very appealing simplicity to it. First of all, the designer used soft colors like browns, pinks and yellows which give the website an overall warm, inviting feeling (you can almost smell the cookies baking in the oven). The website is easy to navigate and organized very well. The tabs running across the top are perfectly informative and quickly point you in the right direction. The use of images of the actual products can be very enticing as well. And they truly make a darn good cookie!

http://www.themudtruck.com/ Mud is a popular self-described "gourmet street coffee" that is particulary popular in the lower east half of Manhattan. There are the Mud trucks, which commence mostly in the East Village, and there is a cafe there as well. This is the website based on the product. The graphics, and the logo in particular are well designed and the photos are creative. Again, I like the color scheme for this site. The designer utilized mostly warm subtle colors. Just looking at it is enough to give me a craving for a nice steamy cup o' joe. This site allows you to purchase products, view/listen to music from their cafe, and offers witty coffee "facts" (Buying a cup of coffee for the entire line is like God had just descended and bought a cup of coffee for the whole world.) The design offers subtlety along with a nice artsy, creative appearance. The principal downside to the website however, is that it doesn't offer much information as far as their products. No menus, nothing really on what the cafe offers, or special types of coffee can be viewed. So I'd say I specifically like this website for its creativity and art and not its information factor.


http://www.foxnews.com/ This is a good news site. It is simple and easy to navigate, albeit a little boring. And sometimes several news stories will appear in a few different locations on just the homepage. Not a huge deal and I don't feel like it takes away from the informative content or the overall appearance of the website (which is basically white with a couple small images) but it's just something that I notice in visiting it daily. I think the overall site could use a bit more color so it doesn't appear so bland, but nothing over the top.

http://www.empirecoffeetea.com/ Forget Starbucks, Empire Coffee is my java spot. There are two locations, one in Hell's Kitchen and one in Hoboken. The website is informative as far as their products, the company's history, and even the history of coffee. To me though, the website is not very aesthetically pleasing. I am not really a fan of the colors, I would use more warm tones like brown or maroon/dark red to correspond with the image/feeling of coffee. And I feel the the content is all cramped into the middle of the homepage. It would have a better appearance if it was more spread out, perhaps larger images, and maybe more of a boxy layout instead of the weird swervy design that the information is laid out in.

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